I initially came up with a couple of concepts, a safe standard type version and one that really pushed what was achievable in terms of design and how it would be produced, luckily both Lightmaker and the client opted for the push the boundaries version! The brief was to make the user feel like they were at the tournament if they could not attend in person. This was achieved in a few ways; with large background images that update depending on the state of play, weather conditions and breaking news and designing a system that allows the content to float on top of any image and still be 100% legible which was a tall task considering how much content had to be displayed. There was the next challenge! There was so much information that had to be accessible from one place within a couple of clicks, as well as the live updates surfacing. This meant a flexible tab style system.
I was really happy to work on this project with Lightmaker, a lot of hard work and time was invested in this project, and our efforts were rewarded by being short listed for the Adobe Max 2011 Awards in the Entertainment section. To be recognised for your work is one thing but this was a massive achievement to be showcased in this way by the company that leads the way in the digital world.