We received a call at the office from Night himself, his kid had been looking at the J. K Rowling website that we created at Lightmaker and he liked it so much he got in touch. Overjoyed and excited I spent 2 days and 2 nights (no break!) coming up with the pitch work that would land us the job. That was only the beginning of the sleepless nights.
We presented to Night via the pitch work! He clicked on a TV in the interactive scene and it had a live web cam feed of us in the studio, we'd say "how about trying to get into the door with the paint pot next to it" - he got the concept immediately and we were off! A huge idea with massive design and technical implications had been unleashed - part game, part film, part website, the Night experience really rewards fans who know every little detail about Night and his films, the more you know the more you can uncover in the site, really prompting users to go and watch the films.
Set in Nights fictional writing retreat, this spooky old house has clues hidden all around; the ground floor contains all of Nights films, hidden behind doors with puzzles reflecting the hook of that particular film. So for instance for Sixth Sense, whenever Cole saw 'dead people' it would go really cold and you would see his breath... so to enter the Sixth Sense room, you had to drop the temperature using a thermostat out side the door... then when you enter the room, there are further puzzles to solve and items reflecting certain part of the films to interact with to launch hidden personal content from Night.
The second floor houses all of Night personal information, downloads and access to the attic where his most personal information such as early films he directed as a child can be found.
A joy to be a part of from pitch to site completion on this multi-award winning site, here's what the man himself had to say:
"Lightmaker completely exceeded my expectations. They said they would make me the best website in the world. Looking at it, I think they did just that. Literally they would present stuff and my jaw would drop!"
M Night Shyamalan
Awards: FWA site of the day, Adobe site of the day, IMA Best in class (Celebrity/Fan)